Amazon Prime Day: How 2019 Stacked Up

Unless you’ve been living under a rock, (In fact, that rock was probably purchased on Amazon) you’ve probably heard about Amazon Prime Day.  A day that Amazon gives its Prime members amazing deals and has other online retailers jumping into the fire. The question is, how did Prime Day 2019 stack up against previous years? Let’s find out.  

Time Frame 

Since its beginning, Amazon Prime Day has seen longer event times. In 2017 the event lasted 30 hours. In 2018 it rose to 36 hours and this year we saw a full 48-hour event.  

Sales Numbers 

According to a report by Adobe Analytics, on the first day of Amazon’s Prime Day, they recorded sales of over $1 billion, while the second day was set to hit over $2 billion.  The second-day numbers have still not been confirmed.  

But how does that compare?  Well, it’s a 72% increase over average sales in a typical week.  

Unit Numbers 

According to TechCrunch, Amazon Prime Day saw 175 million items sold during the 48-hour event.  That’s up from 100 million last year.  While Amazon did increase the event by 12 hours for 2019, that’s still a significant jump in units.  

Increased Competition 

Thanks to Amazon Prime Day, other retailers are jumping in with their own sales and promotions to get in on the success of the Black Friday in July type event. How much competition? We’re talking over 300 online retailers joining in with their own counter-sales. That’s up from last year where Amazon Prime Day saw competitive retailer sales from just 194 stores. And in 2017, the number was only 119, plus 2016 showed only 27. Clearly, Amazon is on to something – and the trend is growing.  

All of this information leads us to only one question. When should you start planning for Prime Day 2020?


Geneva Supply can get your ready for Prime Day 2020 and beyond. Contact us to find out more.

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