When running a headline search ad on Amazon Marketing Services (AMS), don’t just use your logo for the main image. When shoppers are searching on mobile devices, they will only see your main image and the headline. If they don’t recognize your logo, you are wasting valuable real estate. Instead, try to show the product itself, preferably in use.

This Classified Marketing Tip was brought to you by Evan Facinger, Senior Digital Marketing Strategist at Geneva Supply. You can find even more marketing advice from him on Twitter at @EvanFacinger. But keep that confidential!

Classified Marketing Tips are brought to you by Geneva Services a division of Geneva Supply. We offer a unified digital strategy that integrates paid advertising, Amazon optimization, search engine optimization, social media marketing and conversion rate optimization. Our team works with you to develop the best approach to make your goals a reality.