Don’t forget to test your messaging when running Conversion Rate Optimization (CRO) tests. Too many CRO tests revolve around images and button colors. Some of the biggest improvements I have seen on CRO test results have come from changing the copy. Your messaging needs to resonate with your audience. By running A/B tests with the different copy you can see what is and isn’t hitting the mark. By understanding what messaging works best you can improve all of your marketing channels. Even print.
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