Instead of using A/B tests to only improve the open rates from a single email blast, use them to learn something you can carry over into all of your future sends.

For example, are your open rates higher when using emojis in the subject line? What about a humorous tone versus a serious one? All of these tests you can perform will improve your email marketing overall and not just for a single email send.

This Classified Marketing Tip was brought to you by Evan Facinger, Senior Digital Marketing Strategist at Geneva Supply. You can find even more marketing advice from him on Twitter at @EvanFacinger. But keep that confidential!

Classified Marketing Tips are brought to you by Geneva Services a division of Geneva Supply. We offer a unified digital strategy that integrates paid advertising, Amazon optimization, search engine optimization, social media marketing and conversion rate optimization. Our team works with you to develop the best approach to make your goals a reality.