Too many SEO specialists are only focusing their content creation on specific keywords. When creating your content it is important to write for topics not just keywords. Google is smarter than it was 5 years ago and it gets smarter every day. Google’s knowledge graph shows its proficiency in semantic search. This means you can’t just target keywords. You need to target the entire topic to show Google you are a valuable answer to the searcher’s query.

This Classified Marketing Tip was brought to you by Evan Facinger, Senior Digital Marketing Strategist at Geneva Supply. You can find even more marketing advice from him on Twitter at @EvanFacinger. But keep that confidential!

Classified Marketing Tips are brought to you by Geneva Services a division of Geneva Supply. We offer a unified digital strategy that integrates paid advertising, Amazon optimization, search engine optimization, social media marketing and conversion rate optimization. Our team works with you to develop the best approach to make your goals a reality.