Don’t be afraid of wasting your time on a new social media platform trying to gain reach, just because it might die. While it is true that for every Facebook there are dozens of Friendsters that didn’t make it, by spending your time trying to cultivate an audience on a new and up and coming platform means you are gaining a first movers advantage. This is huge. Look at everyone that did that with Instagram and their following now. Don’t worry about wasting your time, instead worry about growing your audience. The platforms are going to continue changing, but as long as you keep going at them with great content you’re going to get a bigger following.
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