When running Amazon Marketing Service (AMS) campaigns, always be on the lookout for trending news. You can take advantage of this by bidding on keywords related to your products that are in the media spotlight. But don’t just bid on the keywords, make sure to also update your product detail page and brand store as well. This will help you improve your AMS performance and take advantage of trends.

This Classified Marketing Tip was brought to you by Evan Facinger, Senior Digital Marketing Strategist at Geneva Supply. You can find even more marketing advice from him on Twitter at @EvanFacinger. But keep that confidential!

Classified Marketing Tips are brought to you by Geneva Services a division of Geneva Supply. We offer a unified digital strategy that integrates paid advertising, Amazon optimization, search engine optimization, social media marketing and conversion rate optimization. Our team works with you to develop the best approach to make your goals a reality.