The advertising capabilities of social media platforms like Facebook and LinkedIn are amazing. But don’t get so caught up thinking about who you can target that you neglect the actual creative. With these platforms, everyone can target the same people. The imagery, copy, and call-to-action you use are going to help you beat out your competition. Also, make sure to pay attention to the details. Even though you can easily push a Facebook ad to Instagram, it doesn’t mean it will always be formatted correctly.

This Classified Marketing Tip was inspired by Gary Vaynerchuk and brought to you by Evan Facinger, Senior Digital Marketing Strategist at Geneva Supply. You can find even more marketing advice from him on Twitter at @EvanFacinger. But keep that confidential!

Classified Marketing Tips are brought to you by Geneva Services a division of Geneva Supply. We offer a unified digital strategy that integrates paid advertising, Amazon optimization, search engine optimization, social media marketing and conversion rate optimization. Our team works with you to develop the best approach to make your goals a reality.