If you have a piece of content targeting a key phrase that has a high competition level, in this case meaning all of the sites currently ranking have a much higher domain authority than yours. Try using that piece of content on a guest blog post on more authoritative site than yours instead of just sharing it. This way you can gain a link to your website and the piece of content has a better chance of ranking.

This Classified Marketing Tip was brought to you by Evan Facinger, Senior Digital Marketing Strategist at Geneva Supply. You can find even more marketing advice from him on Twitter at @EvanFacinger. But keep that confidential!

Classified Marketing Tips are brought to you by Geneva Services a division of Geneva Supply. We offer a unified digital strategy that integrates paid advertising, Amazon optimization, search engine optimization, social media marketing and conversion rate optimization. Our team works with you to develop the best approach to make your goals a reality.