You need to increase your time on site. Google’s Panda update is taking how long someone spends on your site as a quality signal. Long blog posts that are over 2,000 words are ranking well right now, but many people aren’t reading them. A block of text can be intimidating, so a lot of people are clicking off of your page when they see it. You can increase the time on your site by having an audio transcription of your blog post. Whether you’re reading it yourself or using a service like Amazon Polly, that’s a great way to appeal to people that don’t want to read your long blog posts.

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