When building your automated email campaigns you can stretch your content by resending the same email to everyone who didn’t open it the first time by only changing the subject line. If they didn’t open before, then the content inside is new to them. I have personally found this works best between 4 and 8 days after the first email was sent. But this can vary based on your industry and how engaged your list is.

This Classified Marketing Tip was brought to you by Evan Facinger, Senior Digital Marketing Strategist at Geneva Supply. You can find even more marketing advice from him on Twitter at @EvanFacinger. But keep that confidential!

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