Conversion Rate Optimization
Conversion rate optimization (CRO) is a system for increasing the percentage of visitors on your website that take your desired next action. This can include making a purchase, submitting a form, or even just clicking to the next page. Our sophisticated strategy includes a blend of science and art to encourage your visitors to convert. We analyze the data and develop hypothesis to for conversion improvement. We then prioritize the tests based using the PIE framework, where every test is ranked by Potential, Importance and Ease of implementation. By using A/B and multivariate testing, we can ensure the changes made on your website are statistically proven to maximize your conversions.
UX Improvement – Analysis and Recommendation
Understanding how visitors interact with your website allows you to engage and capitalize on every website visitor. We begin our analysis with a detailed audit that includes behavioral, demographic and psychographic data. We then use this report to produce a detailed UX roadmap, user journey roadmaps, statistical analysis, wireframes, heatmaps, recorded user sessions and necessary benchmarks for improvement.
Website Redesign Insurance
The alarming but unknown truth about website redesigns is many new designs perform less than the original. Website development companies have core competencies and natural skills gaps. Depending on the agency selected, their lack of knowledge in certain areas can hurt your company’s bottom line. We have seen traffic drop from web designers not understanding the impact site structure has on SEO, or from developers not implementing 301 redirects when the site launches. Our proven process ensures your new website redesign will have a positive impact on search traffic, user experience and lead generation.