Former Amazon Director, John Pistone, Joins Geneva Supply, Inc.

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John will lead the Manufacturer’s Rep Division as the VP of E-Commerce.

Delavan, WI. (April 30, 2019)  John will be overseeing the implementation of Online Strategy, Digital Marketing, and Logistic Solutions needed to help manufacturers through the ever-changing online marketplace.      

Pistone brings with him over 18 years of retail experience. Prior to Geneva Supply, Pistone grew his experience in places like the U.S. Army (Army Ranger), Home Depot, and Amazon. Pistone worked at Amazon for 11 years including roles as Senior Manager of Vendor Management, Senior Manager of Inventory Management, Manager of Retail Leadership Development and Director of Retail Leadership Development and Training.

During John’s time at Amazon, he helped develop negotiations strategies, analytical tools, supply chain automation and in his last role, ran the program which taught all new category leaders how to manage their business. John was selected as one of the first three Negotiation Bar Raisers at Amazon and has helped develop Amazon employees in every category in every region.

Pistone has an MBA from the University of Colorado at Colorado Springs and a BS in Mechanical Engineering from the U.S. Military Academy at West Point. When Pistone is not working, he is spending time with his wife, Julie, and two children, Bella and Henry. He enjoys biking, skiing, home brewing, and his children’s activities.

“I am excited to join the Geneva Supply family. With 11 years of retail experience at Amazon, I look forward to helping build a manufacturer-centric services department to complement the Digital Advertising and Logistics expertise that is here at Geneva Supply. With my depth of Amazon experience ranging from negotiations to supply chain, I know we can help our manufacturer partners accelerate their sales growth profitably.”

Jeff Peterson, CEO, Geneva Supply Inc., states, “John is an amazing hire for Geneva Supply not just because of his vast knowledge of Amazon and the E-Commerce channel, but also because of the leadership, teamwork and analytical skills he has proven throughout his career. I met John 11 years ago, and there is one word that I keep saying to myself since he started …FINALLY.

To learn more about John, view his LinkedIn here.

About Geneva SupplyGeneva Supply is the leader in Amazon strategy and fulfillment. Specializing in product and fulfillment solutions for every area of your business. Geneva Supply has a network of Warehouses, Digital Marketing Experts, and Data-Driven Manufacturers Rep Services to accelerate your growth. Find out more at


If you would like more information about this topic, please call Jeff Peterson at 262.435.4935 ext. 102, or email