More people are using Amazon to search for products than Google. Just like Google, Amazon has their own algorithm to determine where products rank. It is known as the A9 Algorithm. If you want your product to be found on Amazon, you need to optimize your product listing for the A9 algorithm.

Listen to this episode to learn the most important ranking factors and strategies to make sure your product is on the top of the Amazon search results.

Evan:                All right everyone. Welcome back to the GS On Marketing podcast. I’m Evan and this lovely guy next to me is Red Beard.

Red Beard:       Yay, yay!

Evan:                How’s it going today, Red Beard?

Red Beard:       Awesome man.

Evan:                Yeah. What’s new?

Red Beard:       It’s Tuesday.

Evan:                It is Tuesday. We’ve been pretty frequently putting out these podcasts on Tuesday.

Red Beard:       Trying. Trying to stick to a schedule. Right?

Evan:                Yeah. Next week might not make it, gonna be in Seattle checking out Amazon.

Red Beard:       Oh, yes.

Evan:                Yes. Looking forward to that trip. Have you been out to Seattle before?

Red Beard:       I’ve never been.

Evan:                Never been.

Red Beard:       I’ve never been to Seattle.

Evan:                Wow. This would be your first time. We’re gonna document that, right?

Red Beard:       I heard it’s lovely this time of year.

Evan:                Yeah. I heard there’s a lot of rain.

Red Beard:       Actually it might rain, mostly.

Evan:                Did you check the weather … You check the weather forecast a lot.

Red Beard:       I do.

Evan:                Don’t you?

Red Beard:       Yeah, I’m bringing a poncho.

Evan:                Have you … Oh, so did you check the weather forecast then?

Red Beard:       I already did.

Evan:                You know I took … Weather a lot of times it’s less accurate the further out you are. So do you always check it like every day to see if it’s changed? See what those percentages are.

Red Beard:       No. You know what I’ll do is … Almost every morning, I’ll like ask my Alexa. Right?

Evan:                Yeah.

Red Beard:       I’ll be like, “Hey Alexa, what’s the weather today? Right? What’s the weather right now? What’s it going to be? How’s it going to be today?” Like whatever. So like it’s pretty spot on. So I like ask that pretty much every day and I’ll check my watch too.

Evan:                Yeah.

Red Beard:       Right? To see what the … kinda the weather is. But if I’m going somewhere or if I’m traveling somewhere, like I want that kind a like 10 day forecast.

Evan:                Do you really? I don’t do that.

Red Beard:       Yeah.

Evan:                I’m the exact opposite. I don’t check the weather ever when I’m at my house. Right? Or like local I should say. I don’t really pay attention to it at all when I’m traveling. I just let it all happen, figure it out as I go.

Red Beard:       Yeah. I kinda like to plan ahead, like what clothes do I wanna bring, like maybe like that day, what shoes do I wanna wear. Do I need a jacket?

Evan:                You got different shoes for different types of weather?

Red Beard:       Yeah, ’cause like I got … Actually ’cause I got … I made this mistake one time. I went to a golf outing and I was wearing shoes that had like those little holes in the bottom for air and stuff and-

Evan:                Crocs?

Red Beard:       No.

Evan:                Were you wearing Crocs?

Red Beard:       Well maybe. Maybe.

Evan:                I saw one of the interns when we were moving into the other office. One of the interns was wearing sandal Crocs.

Red Beard:       Oh yeah, yeah.

Evan:                So they were like sandals, but still had the Croc aspect of it all. I didn’t even know still made those shoes.

Red Beard:       I think they even make like … I saw online like high heel Crocs.

Evan:                Really?

Red Beard:       Yeah.

Evan:                Wow. That’s a classy … That’s a classy look.

Red Beard:       Yeah, when you wanna go out on the town.

Evan:                Yeah. But you still want your feet to like not it wet in case jump into a river or whatever the case. I’m not sure. Like how did Crocs even become a thing? Was it for boating? I think it was boating.

Red Beard:       ‘Cause they’re so comfortable.

Evan:                Sailing.

Red Beard:       Yeah. Crocodiles.

Evan:                I’ve never worn Crocs. So I’ll just have to take your … your … What’d you call it? For … The recommendation for them being comfortable or not.

Red Beard:       I think that was the deal.

Evan:                Do you own Crocs? Have you owned Crocs?

Red Beard:       I don’t … I’ve never had a pair of Crocs, but I have been to a store like in a mall.

Evan:                Oh, in that outlet mall?

Red Beard:       Yeah.

Evan:                Did you just browse?

Red Beard:       Just walked through. You know, not really my style.

Evan:                So you didn’t buy any Crocs on Amazon Prime Day then?

Red Beard:       No. But … I mean … Well we talked about the watch band.

Evan:                Yeah.

Red Beard:       But I found some other stuff. So like a lot of people told me like they didn’t even bother with Prime Day because it was down on the first day.

Evan:                Well, I mean a lot of the all the numbers that are coming back from Amazon show that it was the most successful day. All right, Prime Day, but they built it up a lot more than the other years. But you gotta wonder how big could it have been if it wasn’t down because there’s some reports saying it was only down for a little bit. But I was checking it all night and it was still down. Every single time that I went and checked it on that first day, it was down.

Red Beard:       Yeah. I just kept hitting refresh just to see the different dog …

Evan:                Oh, yeah.

Red Beard:       Photos.

Evan:                There was quite a few different dogs. Do you remember their names?

Red Beard:       I don’t.

Evan:                You don’t? Oh, I thought you were gonna be keeping track of all that data.

Red Beard:       I didn’t take screenshots or anything.

Evan:                Yeah. So that was pretty big. I mean I know that there were some brands that had their lightning deals going on when that was actually down. So of course those weren’t doing that well, pretty disappointing. But the numbers overall are up-

Red Beard:       Yeah.

Evan:                When compared to last year.

Red Beard:       I was pretty much all over those … the Amazon Basics.

Evan:                Yeah.

Red Beard:       Like the lightning cables, right? They came out with red ones like-

Evan:                The 10 footer, right?

Red Beard:       The braided cables … Yeah. Well, I ended up getting two. Like I got a three foot and the 10 foot.

Evan:                Nice.

Red Beard:       They’re pretty awesome by the way, but that was one of the good deals and then I had like some other stuff that … It wasn’t actually like a Prime Day deal I don’t feel like, but I had stuff on a wishlist that I’ve been … had been watching.

Evan:                Yeah.

Red Beard:       And ended up … A couple of those items ended up being on sale.

Evan:                Oh, nice. Yeah.

Red Beard:       That day. So I ended up getting those too.

Evan:                So it was still a Prime Day deal, just it wasn’t like the lightning deals they wanted to feature.

Red Beard:       Yeah. It wasn’t like the featured lightning deals.

Evan:                Right. Yeah. And I think a big part of that is they’re really just trying to push it so that even though it’s this lull of the summer. Right? Anybody selling a product knows they’ve got this lull in a summer that just sales historically are down. This is their idea of pushing it, really trying to generate those sales to help you get by until fourth quarter, which are right here. It’s about to hit and now we’re going to start hitting into those holiday seasons which really start seeing those sales bump up. So you can take what you learned from Prime Day, you can take that knowledge. How did that work for your deals? Was it successful? Of course, take into consideration the idea that if you ran a lightening deal during the outage, there’s probably gonna be a lot of people that never saw it. So you gotta kind of have some tempered expectations for that. But you can take all that information and really use that to help roll it into to some of the other holiday seasons. Right? You’ve got Cyber Monday that’s coming up, Black Friday of course, one that you can’t ignore and then just how they… The entire market is a lot bigger ’cause there’s so many people making more purchases towards the that time of a year, the holiday season gifts and whatnot.

Red Beard:       Yeah. and don’t forget like, yeah, Black Friday and all that. But like just … on Thursday. I like to just randomly on a Thursday, just fill up that cart.

Evan:                Yeah. And the last minute shoppers of course to really leading up to it which is something that is exciting. And I know we’ve got a lot of big fourth quarter pushes coming for a lot of the brands that we help run their Amazon marketing campaigns, whether it’s on AMS or just getting that product ready to keep ranking high organically. Yeah. It’s one thing that … Yeah, we talk a lot about AMS, the advertising portion of it and one thing that we should talk about more is taking that product listing page and optimizing it for the A9 algorithm. Right? ‘Cause so many people are using Amazon as their search engine for products. They’re not going to Google to look for a product. They’re just going to write to Amazon, typing it in and then looking through the results right there. So Amazon has their own algorithm, just like Google has their own algorithm for how they’re gonna display that product, why one product might rank higher than another one. And it’s based on … it’s based on a good amount of factors, but it’s nowhere near the over 200 that Google has.

Red Beard:       Yeah. I mean a lot of people just on that page description for example. Like a lot of people just don’t even fill that out really.

Evan:                Oh, the product description?

Red Beard:       Yeah.

Evan:                Yeah.

Red Beard:       You’re missing like a lot of opportunity there if you don’t-

Evan:                Right. If you look-

Red Beard:       You don’t fill that out.

Evan:                Well that’s totally right. I mean you’re missing opportunities if you’re just doing the thing as quick as possible. In fact, that’s one thing that you can really take a look at for … like if you’re trying to optimize around a particular product. Right? If you’re looking at it a different market and you’re looking to add something on there, is you can look at the listing quality that other products have and you can judge how competitive it’s gonna be to rank there. So you do your keyword research, of course. That’s one thing that I don’t think people spend enough time on, at least in my personal experience for it, is really understanding the keyword research aspect. And maybe that’s because we do a lot with Google search engine optimization, try to get those pages set up properly and ranking high and a critical component of that is keyword research. Right? Understanding the competition around those keywords, what’s ranking.

That’s the same thing with Amazon, right? You want to understand what are people searching for for that product, what are the different variances that they might be typing in. You wanna go after the short tail, right? Which is the shorter keywords and the long tail. Right? All of those need to be considered and you don’t have as great of data that you do for Google when you’re looking at it, but you do still have a lot of great information that you can go and prioritize what keywords you wanna target.

Red Beard:       Yeah. I mean don’t just think of it as like the terms that you would search for or-

Evan:                Yeah.

Red Beard:       Sometimes people make a big mistake about that. Like they just use the terms that like they call something.

Evan:                Right.

Red Beard:       Or just stick like their brand terms. Like those are good terms too, right? You want those in, but I always like to look for like what are other people actually searching for, search volumes, things like that.

Evan:                Yeah. You’d be surprised a lot of times because … I mean even when you’re in the industry and you’ve been in the industry for years and you think you’ve got a great handle on the market, it’s surprising how often terms are used that you’re just not aware of or that you don’t really think about for going after. Right? And that could be because in your industry, your particular market, you always reference it is one thing-

Red Beard:       Yeah. For sure.

Evan:                But the outside market might call it something different and that’s something you don’t want to ignore. That’s a target that you wanna go after. So a keyword research helps you identify that. So like one of the most popular ways to do keyword research is to take a look at the products that you want to … that you’re competing against, right? And see what terms they’re using, right? See what they have listed for it. Also going into Amazon and starting to use that suggested search, where you type in the product and see what comes afterwards. Right? All of those things you can actually go and grab and get that list of keywords for it.

Red Beard:       Yeah, those are top suggestions.

Evan:                Right. There’s top suggestions for a reason. It’s based on what people are actually searching for inside of Amazon. So you want to make sure that you have those keywords that are listed on there, that you know what they are, but then also using tools that are outside of Amazon. Right? But you can use like Google Correlate for example. That’s gonna give you what people search for before they actually searched for that particular keyword from the Google perspective, but you can still use that knowledge. Same thing with some other Google keyword research tools. You have Ubersuggest from Neil Patel, which is a free tool that you can go in.

Red Beard:       Yeah, that’s a great one.

Evan:                That’ll give you a huge list of keywords that you can start to use and understand what are people searching for, what are available … Because it ties in the Google AdWords planner, right? Google keyword planner, I should say from AdWords or Google ads. I think they just call it Google ads now.

Red Beard:       Yeah.

Evan:                Yeah.

Red Beard:       Yeah, yeah.

Evan:                So he switched that out on me, so I’m probably gonna be calling that wrong for a little bit, just like you still sometimes call a webmaster tools or a search capsule.

Red Beard:       Hey, webmaster tools still shows up in the search results.

Evan:                It does.

Red Beard:       In the description [inaudible 00:11:39] title, so.

Evan:                So just … Like the whole point of the keyword research is to not just use one tool. I know there’s a lot of Amazon keyword research tools out there now and some of them are better than others. Some of them are really good, but I still think that you need to use some off Amazon and tie into other things and do a little bit of a manual process still, because otherwise you’re kind of putting all your eggs in one basket right now. And the data isn’t quite there for all of the tools for at least me personally to feel totally comfortable with doing that yet.

Red Beard:       Yeah. And you can also just see the predictive just by typing into Google-

Evan:                Yeah.

Red Beard:       And see some related terms there. But then also once you do a search, right in the search results now it just says, “People also search for.”

Evan:                Yeah.

Red Beard:       And you get some general phrases in there too. [crosstalk 00:12:28].

Evan:                And you need to be careful when you’re doing that with Google because Amazon’s a different platform.

Red Beard:       Yeah.

Evan:                People use it differently, they search for things differently. But a lot of times it’s just about getting that insight, understanding as much as you can because that keyword research is the foundation that you’re going to build a lot of your other marketing efforts on, especially when you’re optimizing it for the A9 algorithm. It’s like text match relevancy. That’s a big component, right? You want to make sure you’re getting index for those keywords. So once you identified the ones that you wanna target, you gotta make sure that first one is in the product title. That is the most important place to put a keyword and you see a lot of people not even putting a keyword at all in the product title, just their brand name and what the actual product is instead of having that keyword that you’re focusing on. But the trick to that is you’ve gotta make sure it’s still a title at somebody wants to click on ’cause that’s the other aspect of it.

Red Beard:       Right.

Evan:                People that click on that … Now the more people that click on your product, that search for a particular phrase, the more likelihood that that’s gonna continue to rank high or even start ranking higher ’cause click through rate on that product’s search results is a big indicator to Amazon.

Red Beard:       Yeah. You don’t want to just keyword stuff.

Evan:                No. That looks awful when people do that. You gotta write for the user first. Plus, you’ve also got to write so that you’re taking into consideration mobile too, because you’re not going to see the entire title when you’re on mobile. You get those three dots kind of showing it’s breaking off, that’s usually at about 60 characters. So you almost have to write two titles. Right? The first part that’s gonna have the mobile title, so that if it does break off at 60 characters ’cause somebody’s looking at on their actual … on the app itself, then it’s still a complete title enough that somebody’s gonna want to click on that to go into your product listing. But then also making sure that you’ve got the entire title filled out so it’s more complete for people that are actually searching on the desktop.

Red Beard:       Yeah and real simple way to do that is when you’re typing out those titles, just open up like a text editor program-

Evan:                Yeah.

Red Beard:       And they’ll show you that word count as you’re typing.

Evan:                Yeah, that’s a great suggestion because otherwise you’re making a lot of assumptions, trying to figure out what it should be. Another thing too besides just the title on there, to get that high click through rate to help optimize your page is the product photography. You really gotta make sure that’s a great photo that you have for the first one. You’re supposed to have it on a white background as part of their compliance, but then making sure all the other images are out there and make sure that’s a high quality. That can help lead to a high click through rate too.

Red Beard:       Yeah, you wouldn’t believe how many times I’ve seen … I’ve noticed where they’ll use … people use a really poor quality image.

Evan:                Yeah.

Red Beard:       And you can totally tell depending on … once you started getting on different devices and stuff, images will started to look blurry. But even like when you’re uploading an image, I don’t know. A lot of people don’t realize that you can actually … it’ll prompt you to put a keyword terms in there too, right as you’re uploading that image.

Evan:                Yeah. And that’s important because a lot of it’s just the ADA compliancy aspect from Amazon. You want to make sure people using an eReader, maybe they are visually impaired and they’re on the internet, they use eReaders. That’s what they’ll actually read ’cause they can’t understand what the image is, just like Google can’t understand what that image is. So you put that alt tag in there, it’s the same concept. The eReaders read those so that they know actually what it’s gonna be and then … So you start adding, you’ve got that all taken care of. Next step is you’ve really gotta make sure that you’re using the additional keywords in those bullet points. So many people just list out features in those feature bullet points and that’s a great thing to have on there, but you need to have keywords in there. These are selling aspects. Right? Why is somebody gonna buy this product versus something else? What questions are they going to have? What differentiates your product from somebody else’s? Once you can tie those in to those featured bullet points with using keywords, you can not only capitalize on the fact that those bullet points are one of the top text matches. Right? Right underneath titles actually, but also the idea that readers read them, right? Or potential shoppers, they’re reading those bullet points. So you want to make sure that that’s great information for them.

Red Beard:       Yeah. I mean a lot of times too … Like I know just when I’m searching for products, like I’m looking at the description. I might be looking for some key features-

Evan:                Yeah.

Red Beard:       Right? About the product that I wanna know about that before I buy it. Like “Oh, does it have this or does it have this specification?”

Evan:                Yeah.

Red Beard:       And a lot of times it’s not in there.

Evan:                Right.

Red Beard:       And then that’s when I start going to like the Q&A-

Evan:                Yeah.

Red Beard:       To see if anyone else asked it or maybe I’ll ask a question.

Evan:                Well that’s a great point too. So if you’re running a product on there and you’re getting a lot of Q&A, people are asking questions on that product and they’re recurring. Right? Are you taking a look at the reviews? That could be good data to know what you should add to those product features or maybe the product description if you’ve already got your features pretty flushed out, because the product description’s another one. You wanna make sure that you do have some keywords mentioned there, but you’re telling a story with that product description. It’s not just a huge block attacks that rambles on. Anything that you can do, just like using good copywriting skills, the whole idea of copywriting, have them read the first sentence and have that first sentence, get them to read the second sentence, second sentence gets him to read the third and so on and so on. That’s what good copywriting is. So you use that same methodology to your product description, more people will read it, more people will end up buying your product.

Red Beard:       Yeah. And even like … Even look at some of the … some of your reviews. Like maybe even some of your like negative reviews like … that people are typing in their comments about the product or I don’t know, “It didn’t have this or it wasn’t compatible with that.”

Evan:                Yeah.

Red Beard:       Then you can take some of that knowledge and then like add that into your descriptions.

Evan:                Oh, that’s huge. That’s great advice because reviews are critical when it comes to optimizing for Amazon. Getting a lot of sales usually requires a lot of reviews. That’s what helps your best seller rank, helps you improve your ranking over somebody else, having more reviews that are positive reviews. And sometimes just about setting those expectations properly, making sure people know what they’re getting so that there isn’t anything false, that they’re misleading. Right? It’s not that you’re doing it intentionally, but people just make assumptions. People will make assumptions and they get the product and if it didn’t have exactly what they expected, they’re going to leave a negative review more often than not. So you can help get in front of that just by making sure that there is no false assumptions being made.

Red Beard:       Yeah. I mean I always like to see like, “Oh, is this product compatible with like say a Mac book version that I have?”

Evan:                Right.

Red Beard:       “Or my phone.” Right? Different models of the phone. And like a lot of people don’t put those details in there. So you really gotta just rely on other people taking a chance of buying it and putting it in a review.

Evan:                Yeah. And that’s never good. So you’ve got your text match relevancy pretty covered, you did your keyword research. You’ve got a list there for the titles, the bullet points, the product description. Anything that didn’t fit there, make sure you put it in the back end terms. That’s something awesome that Amazon has. Google used to pay attention to keywords that you would list on the page, haven’t for quite some time. Amazon still does.

Red Beard:       Secret keywords.

Evan:                The secret keywords. The keywords that nobody sees except you most likely and what’s great about that is it’s got a 250 character limit and it lets you put it more, but they only factor in 250 characters. But you can start to put in the words that didn’t fit anywhere else on that product listing, but you still want to make sure that your indexed hopefully for those keywords. So you put them in there and have them show-

Red Beard:       The extras.

Evan:                The extras. Extras, but still very important. You know another thing that we didn’t talk about that we should is … So if you’re a vendor for Amazon and you get the A+ content, otherwise if you’re just a brand, use a EBC. Right? The enhanced brand content for it once you become a registered brand on Amazon. So that’s what lets you put in those additional product descriptions or the images, the comparison charts. You can actually lay out those pages on there inside the product listing.

Red Beard:       They’re like … like little like landing pages and I like that you can add those videos-

Evan:                Yeah.

Red Beard:       Right there that really stand out. Those are nice.

Evan:                Well what they do is they help answer more objections. Anytime somebody’s evaluating whether or not they’re going to buy your product, inside their head you have to overcome the objections. Just like when you’re building out a webpage, you have potential objections, people are gonna have to take the next step. Great marketers can anticipate those, get in front of them and help answer those questions as it comes up for the shopper. So on Amazon, you’re doing that with the product detail page and you’re using the A+ class or EBC to actually go through there and help answer more of those objections. So if they’re gonna be comparing it to another product, put the comparison chart in there, show the details for why it’s better. If they’re gonna have questions about like if you have a supplement, is it made in the USA? So where does it come from?

All of those things are what everybody is going to consider as they’re shopping. So you help answer those questions and you can do it in a visually appealing way, which also helps with the conversion because you can show the lifestyle images, people actually using them, what that’s like. They can help picture themselves using that product. That helps with conversion quite a bit and anytime it helps with the conversion rate on your page, meaning the more people that go to that page, the more people that buy it, that’s gonna be a strong indicator to Amazon. And also even though the content, at least from what I can tell and granted things are always changing, but that doesn’t seem to help with the text match relevancy. Meaning if I’m typing it in and that keyword for example, is listed in the A+ content but not in my title or bullet point, I’m most likely not ranking for it, that doesn’t seem to be factored in there. But one big search engine that does still read that is Google. So I’ve seen a lot of pages show up when somebody is searching for the product on Google. The Amazon product listing page will actually … or product detail page will actually show up because they have so much great content already on that Amazon page.

Red Beard:       Yeah. That’s nice and it just helps you like build trust-

Evan:                Yeah.

Red Beard:       And tell that story right, a little better and like legitimize your brand even more.

Evan:                Yeah. And also as part of that too, is it helps protects your messaging. So when you’re a registered brand on Amazon and you’re using that content, then you can make sure that all the third party sellers are not putting misinformation out there, and that’s a big problem that I run into. A lot of manufacturers that are dealing with … or a third party seller will list the product on there and just type out really whatever they want. If you don’t … If you’re not registered brand on Amazon, they don’t … you’re not controlling that listing. This messaging … This allows you to control what is being said so you can make sure … kind of going back to the reviews a little bit, that it’s setting the right expectations ’cause you’re giving them the right information about what that product is, what it does and what it doesn’t do.

So I think those are pretty big important things that if you’re selling on Amazon, you need to be aware of it. All things being equal though, what’s really gonna make your product rank higher than another one is sales. And using Amazon marketing services or if you’re running a seller central account, any sponsored product, you know the PPC inside seller central, that can be a big part of getting more sales, especially to a new product. But just improving that sales velocity, spending a lot of money right, or strategically spending money on those ads, that’s gonna drive up the sales ’cause that’s what Amazon wants. Amazon wants a product that’s gonna sell when they show it to somebody.

Red Beard:       Yeah. And I think a lot of people might be … get that impression that, “Oh, we have to invest a ton of money into advertising on the platform.” But no, it’s just … It’s not … It’s just setting that budget right, and then spending that the right way.

Evan:                Well, and it … If you’re doing it the right way, why not spend the money? There’s not another platform out there that has the amount of people that are making a buying decision at that point, that you can get in front of when they’re evaluating those products. And I love the other advertising platforms. AdWords, I’m always a fan of, even though it’s getting more expensive as there’s more competition. Facebook advertising is still a great media tool that you can get in front of basically anybody that you want, because of the majority of the population is on Facebook and … But the issue is that those are great awareness campaigns and you can still drive a lot of sales, but Amazon is the only one where people are on Amazon to make a purchase. Right? They’re … At the very least, they’re evaluating other products.

So it’s an advertising platform that if you’re looking for peer ROI right, that you can track very easily, that’s when the … And if you’re selling on Amazon, you should be doing that. You can protect your brand by going after your branded terms. You can go after competitors, you can go after people just generally typing in products that your solution … or looking for a solution to what your product can solve. That’s what you need to be going after because you can see click to sale easier than any other platform through Amazon.

Red Beard:       And you can put in those negative terms too so that you’re not wasting-

Evan:                Yeah, and that’s just it. I mean it has a lot of that where you can fine tune it. So even though you’re spending a good amount … if you’re trying to ramp it up, you can be strategic. You can put it in the negative keywords so it’s not showing if they’re being shown. You can identify what keywords you’re performing well for, start to increase the spend on those if necessary to get an even more … And it’s just being smart with it and we do that a lot. Right? We’re always looking through campaigns and the keywords that are being used and making sure that we’re not wasting a lot of money just by spending it to go after anybody that’s typing in something somewhat relevant. It’s being strategic, finding the ones that are actually going to result in sales and doubling down on them.

Red Beard:       Yeah. I think once people kind of start advertising on the platform and start seeing the return and stuff on it, then they’ll just generally start increasing those budgets.

Evan:                Well, yeah. It becomes hard to ignore it.

Red Beard:       Yeah.

Evan:                I mean when you can see if I spend $1.00 in advertising and I make $10.00, well at that point you’re buying money at a discount. Right? I’m spending a dollar to get $10.00 as long as my profit margins and things like that, which would be a different topic of conversation. As long as that all lines up, it’d be foolish not to keep going after it ’cause it’s just bringing in more money for you.

Red Beard:       For sure.

Evan:                All right. I think that was good. I think that was a great intro to Amazon. People want to learn more about Amazon marketing and A9 optimization. Where can they go Red Beard?

Red Beard:       Oh, hit up genevasupply.com.

Evan:                Oh, that is a good resource for that information. Isn’t it?

Red Beard:       That’s where we’re at.

Evan:                That is where we’re at.

Red Beard:       We got those marketing tips for you out there too.

Evan:                Yeah. You can-

Red Beard:       Check out our videos.

Evan:                I mean our faces are … Well, I mean other people’s faces are blurred.

Red Beard:       Well.

Evan:                Yeah.

Red Beard:       And some beards are blurred out too.

Evan:                They’re classified. Classified marketing tips. They’re on YouTube and on the website. All right. And if you like what you are listening to or if you don’t, leave a review, subscribe. We’re coming out with these on a regular basis. You don’t want to miss it. If you do have any suggestions for topics or guests, we’d love to hear that.

Red Beard:       Yeah and don’t forget to smash that like button. I don’t even know if that’s a thing on podcasts, but I just wanted to say smash that like button.

Evan:                Yeah. It’s a good action oriented way to tell them how to do it. Smash it. You know instead of just press it gently, gently press the like button, just smash it and you have to.

Red Beard:       Right click on it, save as image. I don’t know.

Evan:                But otherwise just shoot us an email, redbeard@genevasupply.com. That’s redbeard@genevasupply.com. Love to hear your input.

Red Beard:       That’s the best email in the world.

Evan:                Yeah, it is. I mean it’s a good thing you grew the beard just to have the email.

Red Beard:       All right, till next time.