Optimize Your Product Catalog on Amazon
If you’re a seller on Amazon, optimizing your product catalog can help increase your sales and brand awareness. With millions of products listed on Amazon, it’s important to stand out and make sure your products are easily discoverable by potential customers. Here are three ways to optimize your product catalog on Amazon:
1. Utilize the free features Amazon offers
Amazon provides a number of free features that can help increase brand awareness and drive traffic to your product pages. A+ Content and Brand Story are two features that allow you to add more detailed information about your brand and products, including high-quality images, videos, and text. This can help potential customers learn more about your products and make informed buying decisions. Additionally, the Amazon Affiliates Program and virtual bundles can help you cross-promote your products and drive more sales.
2. Ensure your pricing strategy is competitive
It’s important to make sure your pricing strategy is in line or at close parity with other channels. If your prices are too high compared to other retailers or your own website, customers may choose to buy from another seller. On the other hand, if your prices are too low, you may not be making enough profit to sustain your business. It’s also important to monitor your buy box share and ensure you don’t have dozens of unauthorized resellers competing for it, as this can drive down prices and impact your sales.
3. Right-size your product catalog assortment
Having a large product catalog can be overwhelming for customers and make it difficult for them to find what they’re looking for. It’s important to analyze and rationalize your offerings both scientifically and artfully. Scientifically, you can use metric and KPI reporting to understand which products are selling well and which ones aren’t. Artfully, you can look at customer reviews and ratings to see which products are highly rated and in demand. By doing so, you can streamline your product catalog and offer a better customer experience.
By executing these three strategies, you can totally revamp your Amazon game, and you will see the sales to prove it. If you need more tips and tricks for selling on Amazon, request a free Amazon audit here!
