Episode #5: Marketing Automation and Lead Generation

In this episode, we discuss strategies we’ve implemented to increase leads and capitalize on marketing automation software. As the adoption rates for marketing automation software continues to increase, the marketers with the best strategies will see results...

Episode #3: Improve Your Website With These Technical SEO Tips

We discuss some of our favorite technical SEO tips to help improve your site speed and overall user experience for Google’s mobile first index. We cover: The importance of having an SSL What to look for with website hosting How having a Content Delivery Network...

Classified Marketing Tip #11 – Optimize AMS Headline Search Ad

When running a headline search ad on Amazon Marketing Services (AMS), don’t just use your logo for the main image. When shoppers are searching on mobile devices, they will only see your main image and the headline. If they don’t recognize your logo, you...

Classified Marketing Tip #10 – Spend More Time with Customers

Spend more time with customers. In marketing, we are often too focused on landing new logos. But logos don’t buy your product, people do. Speak to your customers either in-person, over the phone, skype, or zoom. Don’t just ask them how they are using your...

Classified Marketing Tip #9 – Social Sharing Optimization

When sharing a blog post on social media, take the extra step to make sure they look good. By adding Open Graph tags to your post you can display consistent photos, titles, and descriptions when anyone shares your post on Facebook, Twitter, Google+ and LinkedIn. This...

Classified Marketing Tip #8 – Extend Your Email Campaigns

When building your automated email campaigns you can stretch your content by resending the same email to everyone who didn’t open it the first time by only changing the subject line. If they didn’t open before, then the content inside is new to them. I...

Classified Marketing Tip #7 – Optimize Your YouTube Videos

How to improve your YouTube SEO. First off, make sure your titles are between 20 and 60 characters long. Use at least 10 tags to help your organic reach. These can be both long and short tail keyword terms. Your descriptions should also be at least 300 characters. Use...

Classified Marketing Tip #6 – Use a Custom Thank You Page

Don’t just use your form submission page to say thank you. These are your new leads and they are highly engaged. Think about the next step in their journey and provide them with additional information. At the very least, have them connect with you on social...

Classified Marketing Tip #5 – Use Video Captions

Make sure to add captions to your videos when sharing them on social media. You aren’t the only one watching videos on Facebook when you are at work. In fact, 85% of Facebook videos are watched with the sound off. This means if you don’t have captions on...

Classified Marketing Tip #4 – Co-Sponsor Contests

Co-sponsor a contest. To do this, find a business that compliments your business and, in your newsletter, or email database include information about the contest and mention the other business by name as well as their involvement. In return, they will do the same...

Classified Marketing Tip #3 – Audio Can Increase Time On Site

You need to increase your time on site. Google’s Panda update is taking how long someone spends on your site as a quality signal. Long blog posts that are over 2,000 words are ranking well right now, but many people aren’t reading them. A block of text can be...

Classified Marketing Tip #2 – Tweet Personalized Videos

Increase your engagement on Twitter by replying to tweets with a personalized video. When replying to a tweet select the image icon and then choose video. Make sure the camera is facing you and hit record. This will give your reply a nice personal touch and help you...

Classified Marketing Tip #1 – Increase Organic Search CTR

Log into Google Search Console and find search terms with a high impression and low click-through rate. This means your page is already ranking for the term, but not many people are clicking to go to your site from the search engine result page (SERP). By modifying...

Episode #2: Learn To Dominate Amazon With These AMS Strategies

Amazon’s great, and you know what we love about Amazon Marketing Services, specifically? If you look at all these different advertising channels like Facebook, Instagram, Twitter and LinkedIn. Those are all great tools and all great platforms, but there’s...

Episode #1: Learn About Us And Geneva Services

Evan and Red Beard finally recorded their first episode of the GS On Marketing podcast. Every episode provides you with the latest strategies in Digital Marketing. Topics will include: SEO (Search Engine Optimization), Email Marketing, Social Media, Amazon Marketing...

Geneva Supply Expands to Charleston, South Carolina

Geneva Supply, Inc. is excited to announce the opening of a new 60,000 square foot facility located in Charleston, South Carolina.   With the Charleston Harbor currently in construction to be dredged to 52 feet deep, it will become the deepest harbor on the US coast. ...

Precision Plus Donates $10,000 to BizTank

Delavan, WI: BizTank and Geneva Supply are pleased to announce it has received a $10,000 donation from Precision Plus.  These funds will help support the BizTank program and scholarship fund. “It is humbling to see this kind of support from Mike Reader and everyone...

Geneva Supply to host one-day business event, BizThreeSixty!

Geneva Supply and BizTank are bringing leading experts in today’s business world to Walworth County, conveniently located between Chicago, Milwaukee and Madison. BizThreeSixty is more than a business event, it’s inspiration, education, and networking! Join...

We had a Speaker in the House

House Speaker Paul Ryan dropped by last week Friday, May 12 to check out our operations and learn about how we work with Amazon.com, and to see how we sell our paint, Prestige Paints, online and through our app, Prestige ColorPic.  We also introduced him to our new...

2017 Goals for Geneva Supply

Now that January is just about over, and the hustle and bustle of 4th quarter is settling down, let’s focus on 2017.  We’re really not ones for making New Year’s resolutions (in fact Mark is pretty sure he’s never made one) but when one of our...

DDHS entrepreneur students job shadow co-founder Jeff Peterson

Earlier this fall our co-founder, Jeff Peterson, had two high school students from Delavan-Darien High School shadow him for the day.  Aria and Jada have been taking entrepreneurial classes and heard Jeff and partner, Mark Becker, give a talk on business and...

Geneva Supply is ranked #29

Geneva Supply has recently made it onto the 2016 Entrepreneur 360 List, coming in at #29, out of 360 companies total. Entrepreneur magazine based their rankings on four metrics: impact, innovation, growth, and leadership. Therefore, focusing on companies that are...

Choosing & Purchasing Paint Made Easy (+ a Giveaway!)

September 13, 2016 By Erin Spain Disclosure: This post is sponsored by Prestige Paints. All opinions are my own. I’ve been hard at work making over half of our downstairs (which I can’t wait to show you soon!), and anytime I work on a room makeover, I always...

The Answer to Your Paint Problems

Ask any designer for the single best way to make a huge design impact and they’ll tell you: Paint. A fact you’ll know to be true, if you’ve ever painted over that color landlords call white, but looks more like someone with a pack-a-day habit took up residence in the...

Delavan Business Fills Amazon, Online Niche

December, 2014 DELAVAN–Most people look at a General Electric refrigerator water filter as something that needs replacing every six months. Jeff Peterson and Mark Becker, however, look fondly on the 11-inch plastic part as the product that in 2009 put their...

What’s going on at Geneva Supply?

October, 2014 Headquartered in Wisconsin, Geneva Supply is a Global Wholesaler that only sells B2B. We have positioned ourselves in the middle of the supply channel with the goal of bringing products into channel segments that a manufacturer needs help with for one of...