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Classified Marketing Tip #25 – Don’t Bid To Be Number 1 On Google Ads
If you are always bidding so you are in the top position on Google Ads, you are most likely overpaying. In most cases, you can get a similar click-through rate for positions 2 and 3, with a much smaller bid. This helps to improve your overall Return on Advertising...
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Classified Marketing Tip #24 – Publish Your Content Elsewhere
If you have a piece of content targeting a key phrase that has a high competition level, in this case meaning all of the sites currently ranking have a much higher domain authority than yours. Try using that piece of content on a guest blog post on more authoritative...
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Classified Marketing Tip #23 – Don’t Neglect The Creative
The advertising capabilities of social media platforms like Facebook and LinkedIn are amazing. But don't get so caught up thinking about who you can target that you neglect the actual creative. With these platforms, everyone can target the same people. The imagery,...
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Episode #6: Optimizing for Amazon’s A9 Algorithm
More people are using Amazon to search for products than Google. Just like Google, Amazon has their own algorithm to determine where products rank. It is known as the A9 Algorithm. If you want your product to be found on Amazon, you need to optimize your...
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Episode #5: Marketing Automation and Lead Generation
In this episode, we discuss strategies we've implemented to increase leads and capitalize on marketing automation software. As the adoption rates for marketing automation software continues to increase, the marketers with the best strategies will see...
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Episode #4: Spend Smarter With These Social Media Advertising Strategies
We share our most recently successful strategies when advertising on social media, including: Facebook, Instagram and Twitter. In an effort to be more transparent, Facebook now allows you to see what ads pages are currently running. Red Beard provides a...
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Geneva Supply Expands to Charleston, South Carolina
Geneva Supply, Inc. is excited to announce the opening of a new 60,000 square foot facility located in Charleston, South Carolina. With the Charleston Harbor currently in construction to be dredged to 52 feet deep, it will become the deepest harbor on...
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Precision Plus Donates $10,000 to BizTank
Delavan, WI: BizTank and Geneva Supply are pleased to announce it has received a $10,000 donation from Precision Plus. These funds will help support the BizTank program and scholarship fund. “It is humbling to see this kind of support from Mike Reader and everyone...
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Geneva Supply to host one-day business event, BizThreeSixty!
Geneva Supply and BizTank are bringing leading experts in today's business world to Walworth County, conveniently located between Chicago, Milwaukee and Madison. BizThreeSixty is more than a business event, it's inspiration, education, and networking! Join us on May...
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