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Don't leave fake reviews on Google My Business. This means you shouldn't ask your family, friends. This violates Google's TOS unless they have a working relationship with your company. Also, don't create fake accounts or leave reviews against your competitors....

We work on Facebook Ads every day and by the time we recorded this video and edited it, the information was already wrong! Facebook is an inexpensive ad platform, but the targeting options keep changing. You can't rely on what someone said even just a few months ago....

Don't just upload one version of your video to every social network. Tailor your videos to the recommended length and aspect ration on each platform. This will help maximize the value of your real estate and provide a better user experience for your audience. This...