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How it started

About Us

Founded in 2009 out of an airplane hangar, we now have partnerships with manufacturers all across the country. We bring value, a broader online product selection, quick set up, and increased sales.

With a dedicated and passionate team, Geneva Supply is here to support your business through brand management, digital marketing, content creation and sales. We’ve also been known to appreciate a good joke.

Geneva Supply’s mission is to grow your business to Amazon and other online channels in an efficient, strategic, and sustainable way. Our 360° spectrum of services allows us to assist a vendor in any capacity. Our strength is in our experience and flexibility.

Jeff - Airplane Hanger
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How it's going

We're Still On Our Way.

Our journey is only beginning. Help us write the next chapter.

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Mutualistic Partnership

We Grow With Our Partners

Our partners are part of our team. That means when we grow, they grow.

partners see
0 %
growth on average

2009 - Present

Geneva Supply Timeline

2009

Geneva Supply Founded

We come from humble beginnings, with our first location being a 10,000 sq. ft. airplane hangar in Burlington, WI.
2009

2012

Moved to Elkhorn

We moved out of the hangar, and into a 20,000 sq. ft. warehouse in Elkhorn, WI.
2012

2015

Moved to Delavan

After outgrowing our Elkhorn warehouse, we upgraded to a 30,000 sq. ft. space in Delevan, WI, with an additional 30,000 sq. ft. being added months later.
2015

2015

Prestige Paints Created

In partnership with Amazon, we created the world’s first online only paint brand.
2015

2016

Warehouse Expansion

We expanded our Delevan warehouse by another 20,000 sq. ft., bringing our warehouse space to 80,000 sq. ft.
2016

2017

Launched BizTank

In order to give back, we created BizTank, a non-profit career exploration and scholarship program for high school juniors and seniors.
2017

2018

South Carolina Expansion

We made our way east, and opened a 60,000 sq. ft. warehouse outside of Charleston, SC.
2018

2019

Arizona Expansion

We needed some sun, so we opened a 60,000 sq. ft. warehouse in Phoenix, AZ.
2019

2020

Acquired Interstate Music

We made a move into the music industry by purchasing (Cascio) Interstate Music.
2020

2020

Geneva Supply North

Since our growth has been non-stop, we needed to open another office location outside of Milwaukee, WI, with this space offering a multitude of media facilities.
2020

2022

Nevada Expansion

We put all our chips on the table and opened a 75,000 sq. ft. warehouse in Sparks, NV.
2022

Fine...

We Should Probably
Introduce You To Peterson

Jeff Peterson - CEO

Jeff Peterson

CEO
A true business explorer who shies away from self-designating himself as an entrepreneur, Peterson often tells others, “That’s for you to determine, not me.”

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