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How it started

About Us

Founded in 2009 out of an airplane hangar, we now have partnerships with manufacturers all across the country. We bring value, a broader online product selection, quick set up, and increased sales.

With a dedicated and passionate team, Geneva Supply is here to support your business through brand management, digital marketing, content creation and sales. We’ve also been known to appreciate a good joke.

Geneva Supply’s mission is to grow your business to Amazon and other online channels in an efficient, strategic, and sustainable way. Our 360° spectrum of services allows us to assist a vendor in any capacity. Our strength is in our experience and flexibility.

Jeff - Airplane Hanger

How it's going

We're Still On Our Way.

Our journey is only beginning. Help us write the next chapter.

Mutualistic Partnership

We Grow With Our Partners

Our partners are part of our team. That means when we grow, they grow.

partners see
0 %
growth on average

2009 - Present

Geneva Supply Timeline


Geneva Supply Founded

We come from humble beginnings, with our first location being a 10,000 sq. ft. airplane hangar in Burlington, WI.


Moved to Elkhorn

We moved out of the hangar, and into a 20,000 sq. ft. warehouse in Elkhorn, WI.


Moved to Delavan

After outgrowing our Elkhorn warehouse, we upgraded to a 30,000 sq. ft. space in Delevan, WI, with an additional 30,000 sq. ft. being added months later.


Prestige Paints Created

In partnership with Amazon, we created the world’s first online only paint brand.


Warehouse Expansion

We expanded our Delevan warehouse by another 20,000 sq. ft., bringing our warehouse space to 80,000 sq. ft.


Launched BizTank

In order to give back, we created BizTank, a non-profit career exploration and scholarship program for high school juniors and seniors.


South Carolina Expansion

We made our way east, and opened a 60,000 sq. ft. warehouse outside of Charleston, SC.


Arizona Expansion

We needed some sun, so we opened a 60,000 sq. ft. warehouse in Phoenix, AZ.


Acquired Interstate Music

We made a move into the music industry by purchasing (Cascio) Interstate Music.


Geneva Supply North

Since our growth has been non-stop, we needed to open another office location outside of Milwaukee, WI, with this space offering a multitude of media facilities.


Nevada Expansion

We put all our chips on the table and opened a 75,000 sq. ft. warehouse in Sparks, NV.


We Should Probably
Introduce You To Peterson

Jeff Peterson - CEO

Jeff Peterson

A true business explorer who shies away from self-designating himself as an entrepreneur, Peterson often tells others, “That’s for you to determine, not me.”

Enough About Us,
Tell Us About You!

Listening to you is what makes us successful. Let us know what’s on your mind!

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