So you’ve got a great product and you want to sell it online. You’ve set up your product listing, written a catchy headline, and added some killer product images. But you’re still not getting the sales you’d hoped for. What’s missing? It could be a video.
Studies have shown that videos can increase conversions by up to 80%. I’m not sure about you, but to me, that’s a pretty compelling reason to start incorporating video into your product listings.
But what kind of videos should you create? Here are seven videos that can help influence a customer to purchase your product.
Product Demonstration Videos
Product demonstration videos are a great way to show off the features and benefits of your product. This video type should focus on the product itself and highlight its unique selling points. Use close-up shots to show off the details and include a voiceover explaining how the product works.
People love to hear from other people who have already bought and used the product. Testimonial videos can be a powerful tool to influence potential customers. Reach out to satisfied customers and ask if they’d be willing to provide a video testimonial. Be sure to include their name and a photo of them using the product.
Unboxing videos are hugely popular on YouTube and social media. They’re a great way to create excitement around your product and show off the unboxing experience. Be sure to include product shots from different angles and highlight any special features or packaging.
If your product is complicated to use, a how-to video can be a lifesaver for customers. Use this type of video to show customers how to use your product step-by-step. This can also be a great opportunity to show off the versatility of your product and the different ways it can be used.
If you’re in a competitive market, a comparison video can be a powerful tool to help your product stand out. Compare your product to the competition and highlight the ways your product is superior. Be sure to stay objective and avoid making any false claims.
Behind-the-scenes videos can help build trust with potential customers by showing the people behind the product. Use this type of video to show the production process, introduce the team behind the product, and give customers a sneak peek into your company culture.
Lifestyle videos are all about creating a mood and showing how your product fits into someone’s life. Use this type of video to showcase your product’s applicability in real-life situations, and in a way your customer can relate to. Don’t show your product’s function on a sterile, white background. Show your product being used in a home, in the car, etc.
Video Content is a Game-Changer
Creating video content for a product can be a challenge, but it’s a challenge worth your time. Solid video content is almost guaranteed to take your product listing to the next level, and can help you increase conversions like never before, so don’t miss out!