Optimized for the Full Funnel
Search, Shopping, and Performance Max aren’t separate silos — we build them to work together. That means more touch-points, better targeting, and smarter growth.
Branded Keywords: Target your brand name to capture searches specifically for your store and defend against competitors bidding on your branded terms.
Non-Branded Keywords: Target high-intent, product-specific keywords to capture users in the research and buying phases.
Ad Extensions: Use ad extensions like sitelinks, callouts, structured snippets, and price extensions to give more information, improving click-through rate and ad relevance.
Optimize Product Feed: Ensure product titles, descriptions, and images in your product feed are detailed, relevant, and optimized with keywords.
Segmented Campaigns: Group products by categories, top-sellers, seasonal items, or price ranges, allowing control over bids and budgets based on profitability.
Smart Shopping Campaigns: Use Google’s Smart Shopping campaigns, which leverage machine learning to optimize bids across Google’s network (including Search, Display, YouTube, and Gmail) for maximum reach and conversion.
Automated Campaign Management: Google uses machine learning to place ads across Search, Display, YouTube, Gmail, and Discover based on performance data.
Creative Asset Variety: Upload a range of images, text, videos, and logos so Google can optimize the best-performing combinations.
Goal Optimization: Define the primary goals (e.g., conversions, sales) and allow Google’s algorithm to allocate budget to the best-performing placements.
