Geneva Supply CEO Selected for Milwaukee Entrepreneurship Award

Geneva Supply is thrilled to announce today that Jeff Peterson, Co-Founder/CEO of Geneva Supply and Creator of BizTank Nonprofit, is a recipient of the 2020 Bravo! Entrepreneur and I.Q. Award presented by BizTimes Media. Peterson was selected as a celebrated entrepreneur and business innovator whose ideas and hard work make the greater Milwaukee area a better place for the business community.

“It’s a great honor to be selected for this award and join so many outstanding business leaders for their work in southeastern Wisconsin,” said Peterson. “Since Geneva Supply’s beginning, being recognized as an entrepreneur has always felt more comfortable when determined by those around me. This time is no different. And I am grateful to take a moment to thank my business partners, colleagues, family, and friends who continuously support me in building experiences that excite and elevate others on their business journey.”

In 2020, Jeff Peterson was also recognized as a Wisconsin Small Business Person of the Year by the U.S. Small Business Administration alongside his business partner, Mark Becker. Together, the two recently led the acquisition of Milwaukee’s legendary Casio Interstate Music.

On behalf of Geneva Supply, Peterson congratulates all of the 2020 Bravo! Entrepreneur & I.Q. Innovative Quotient Award winners and says he is thankful to the Milwaukee business community for acknowledging the contributions of these leaders. He will be accepting his award at the 16th annual BizExpo, held virtually on Thursday, August 20.

Information about Jeff Peterson’s passion for entrepreneurial leadership may be found at You can follow Jeff on Twitter at @GSBizGuy and @FuelingTheTank.

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