What is Amazon Brand Registry?

What is Amazon Brand Registry?

Amazon Brand Registry

Selling on Amazon can be a game changer for any brand. However, with over 100,000 brands advertising on Amazon, how do you differentiate yourself from all the rest?

This is where the Amazon Brand Registry program comes into play. Believe it or not, Amazon wants and needs your business to grow within its platform and continue to build brand awareness to drive its success.

Amazon Brand Registry is a program that provides unique marketing and analytic tools alongside brand protection to verified brands. This program creates credibility and trust within your product portfolio and provides an overall better customer experience while shopping with your brand.

Let’s break down the marketing and analytic tools offered by the Amazon Brand Registry program into three high-level categories:

  • Building a brand
  • Protecting a brand
  • Access to brand analytics

The Amazon Brand Registry program is too broad of a topic to cover in just one blog post. Join us for the next part of our Amazon Brand Registry series, and we’ll share how to build your brand using the marketing and analytic tools offered through Amazon Brand Registry.

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